Authors: Dr. Bhawna Singh, Dr. Shagun Tomar, Dr. Menali Bajaj, Dr. Shagun Sharma, Dr. Nishtha Ujjawal
ISBN-13: 978-93-49554-07-8
Format: Paperback and e-book
Pages: 425
Product Dimensions: 6 x 9 inch
Publisher: Bharat Global Publications
Dr. Bhawna Singh is currently serving as an Assistant Professor at GNIT College of Management, with her core areas of specialization in Marketing and International Business. She holds a doctorate in Management and has developed strong expertise in the intersection of global trade practices and market dynamics. Her academic contributions include teaching undergraduate and postgraduate students, conducting research in international marketing strategies, consumer behavior, and the global agricultural supply chain. Dr. Singh’s work often explores the influence of policy, law, and trade agreements on India’s agricultural and rural marketing landscape. She has presented papers at national and international conferences and has authored scholarly articles focused on digital transformation in rural markets, international business policy frameworks, and sustainable agricultural practices. Her passion for interdisciplinary studies enables her to connect the domains of marketing, law, and agriculture in innovative ways. As an educator and researcher, Dr. Singh remains committed to promoting critical thinking, ethical business practices, and global market understanding among students and professionals alike.
She can be reached at
Dr. Shagun Tomar is a researcher, life coach, and counselor known for delivering transformative strategies and actionable insights that drive both organizational success and personal growth. Holding a Ph.D. in Marketing from Sharda University, she has authored over 20 scholarly articles and book chapters on subjects ranging from digital marketing and behavioral analytics to healthcare technologies. With professional experience spanning international B2B sales and healthcare innovations, she brings a rich interdisciplinary perspective, further strengthened by her proficiency in econometric modeling and bibliometric analysis. In her role as a life coach and nutritional counselor, she empowers individuals through tailored wellness programs, sustainable nutrition strategies, and emotional resilience initiatives—emphasizing a holistic approach that integrates mental, physical, and behavioral health. Certified in digital marketing strategies, healthcare digitalization, and responsible AI, Dr. Tomar remains dedicated to fostering innovation, empathy, and evidence-based solutions for individuals and organizations alike.
She can be reached at
Dr. Menali Bajaj is an Assistant Professor at the School of Management, KIET Group of Institutions, Delhi-NCR, Ghaziabad. Her academic and research interests lie at the intersection of Finance and Marketing, with a particular emphasis on financial systems, government interventions, and policy frameworks that influence economic development and consumer behavior. Beyond her teaching and research responsibilities, she plays an active role in institutional development, serving as the MOOC Coordinator and a member of the Admission Cell. She also contributes significantly to the organization of academic events as a key member of the Organizing Committee for International Conferences hosted by the institute. Dr. Bajaj's scholarly contributions include the publication of two research papers in peer-reviewed journals, presentation of four papers at national conferences and three at international forums, as well as the publication of three book chapters in edited volumes. Furthermore, she has two patent publications to her credit. Deeply committed to advancing innovation and academic excellence, she continues to engage in interdisciplinary research and actively participates in various academic platforms to foster continuous learning in higher education.
She can be reached at
Dr. Shagun Sharma is an Assistant Professor at GN Group of Institutes and holds a Ph.D. in Management from Sharda University, where her doctoral research examined the adoption of digital payment services by small businesses in India. Her academic interests span digital marketing, financial technologies, sustainability, and consumer behavior. She has published extensively in Scopus, Web of Science, and UGC Care journals and has contributed chapters to edited volumes published by Springer, Apress, and Wiley. Her research—empirical and bibliometric in nature—has been recognized at national and international conferences for its contributions to AI applications, embedded finance, and e-banking. Adopting a practice-oriented research approach, she integrates theoretical insights with industry relevance, focusing on areas such as machine learning in digital services, sustainable apparel consumption, and shifts in consumer behavior in the digital economy. Beyond research, she is actively engaged in curriculum development, student mentorship, and editorial activities. Her portfolio also includes registered design patents, highlighting her dedication to innovation. Through her interdisciplinary work, she strives to equip students, scholars, and professionals with the analytical tools and strategic understanding required to navigate and excel in the ever-evolving landscape of digital marketing.
She can be reached at
Dr. Nishtha Ujjawal is an accomplished academic and prolific researcher in the domains of digital marketing, sustainable consumer behavior, and technology-driven innovation. She holds a Ph.D. in Management from Sharda University, India, where her doctoral research focused on the "Determinants of Environmental Consciousness for Purchase Intentions of Sustainable Apparels," and she also possesses an MBA in Marketing, enriching her pedagogical and analytical expertise. Currently serving as an Assistant Professor at NIET College, she actively integrates academic rigor with practical insights. Her scholarly contributions encompass a broad spectrum of research papers and book chapters published in Scopus, Web of Science, and UGC-listed journals, addressing contemporary topics such as artificial intelligence in marketing, digital payment systems, sustainable fashion, and bibliometric analysis of emerging technologies. She has been actively involved in organizing national and international conferences, serving on editorial boards, and participating in faculty development initiatives. Her commitment to academic innovation is further demonstrated through two registered design patents—“The Chalk Stick Holder” and the “AI-Powered Predictive Analytics Desk”—alongside multiple accolades for best paper presentations. Known for her interdisciplinary outlook and future-focused scholarship, she remains dedicated to advancing transformative research, fostering critical inquiry, and shaping the evolving landscape of marketing and management education.
She can be reached at
The world of digital marketing is undergoing an unprecedented transformation. With new technologies emerging at lightning speed and consumer behaviors shifting rapidly, companies must continuously adapt to stay competitive. "Next-Gen Digital Marketing: Transformative Intelligence for Immersive Business World" explores the dynamic landscape of digital marketing, offering a roadmap to help businesses navigate this fast-paced, technology-driven environment.
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