Reweaving Sustainability: The Convergence of Textile Innovation, Agricultural Waste and Ethical Marketing
Reweaving Sustainability: The Convergence of Textile Innovation, Agricultural Waste and Ethical Marketing
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Reweaving Sustainability: The Convergence of Textile Innovation, Agricultural Waste and Ethical Marketing

Authors: Mr. Charanpreet Singh, Tejasvi Chaudhary, Rohini Mandiyal, Neha, Ms. Jasneet Kaur

ISBN-13: 9789349554337

Format: Paperback and e-book

Pages: 204

Product Dimensions: 6 x 9 inch

Publisher: Bharat Global Publications

Rating:
599.00 Rs.549.00 Rs.
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How to cite: "Singh, C., Chaudhary, T., Mandiyal, R., Neha, & Kaur, J. (2025). Reweaving sustainability: The convergence of textile innovation, agricultural waste and ethical marketing. ISBN 9789349554337. Bharat Global Publications."

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About the Author(s)

Mr. Charanpreet Singh

Mr. Charanpreet Singh

Mr. Charanpreet Singh is a seasoned fashion education professional with 21 years of combined teaching and industry experience. An alumnus of NIFT, New Delhi, he brings a rich blend of academic excellence and practical industry expertise to his role as Head of the University School of Fashion Designing.

Over the course of his career, Mr. Singh has worked extensively in the Design Studio environment, gaining hands-on exposure to garment development, textile techniques, trend research, and product innovation. His industry background strongly informs his academic leadership, enabling him to bridge the gap between creative learning and real-world design practice.

A passionate advocate of sustainability in fashion, he has dedicated significant research to textile innovation, agricultural waste utilization, and ethical marketing systems. His academic initiatives promote responsible fashion practices, circular design thinking, and future-forward textile solutions for the next generation of designers.

In Reweaving Sustainability: The Convergence of Textile Innovation, Agricultural Waste, and Ethical Marketing, Mr. Singh brings together his professional insights, research understanding, and vision for a sustainable fashion ecosystem. His leadership continues to inspire students, educators, and industry professionals to adopt environmentally conscious and ethically aligned design philosophies.

Tejasvi Chaudhary

Tejasvi Chaudhary

Tejasvi Chaudhary, an assistant professor in the department of fashion design at Rayat Bahar Professional University, Hoshiarpur, Punjab and a doctoral researcher in the Department of Clothing and Textiles at Banasthali Vidyapith, Jaipur, Rajasthan, India. I hold both B.Sc. and M.Sc. degrees in Home Science (Clothing and Textiles) from Banasthali Vidyapith. My academic journey has been dedicated to exploring innovation, sustainability, and technology within the textile and fashion domain.

With a teaching experience of four years, I have served as a Research Associate in the Department of Clothing and Textiles at Banasthali Vidyapith for one year and as an Assistant Professor at Rayat Bahra Professional University, Hoshiarpur, Punjab for three years. These roles have allowed me to engage in both academic instruction and research guidance, fostering my interest in interdisciplinary learning and applied textile innovation.

My research focuses on the integration of artificial intelligence in fashion and textile design, particularly its potential to enhance creative design processes, improve production efficiency, and support sustainable development. I have also gained valuable industry exposure through internships at Rainbow Fab Art Pvt. Ltd. and Nisan Exim, Ahmedabad, where I developed practical expertise in fabric processing, printing, and garment construction.

I have actively participated in numerous national and international conferences and workshops on research methodology, textile innovation, and fashion technology, which have broadened my academic and professional perspective. Through my ongoing research, I aim to contribute to the advancement of AI-driven sustainable practices and technological innovation in the global textile and apparel industry.

Rohini Mandiyal

Rohini Mandiyal

Rohini Mandiyal, an assistant professor in the department of fashion design at Rayat Bahar Professional University, Hoshiarpur, Punjab. I hold both B.Sc. in fashion designing and M.Sc. degrees in fashion merchandising from Kanya Maha Vidyalaya, Jalandhar, Punjab. With a deep passion for creativity and sustainability in fashion, I aim to inspire my students to merge traditional craftsmanship with modern design thinking.

With a teaching experience of one and a half years, I have served as Assistant Professor at Rayat Bahra Professional University, Hoshiarpur, Punjab for one years. These roles have allowed me to engage in both academic instruction and research guidance, fostering my interest in interdisciplinary learning and applied textile innovation.

My research focuses on the integration of artificial intelligence in fashion and textile design, particularly its potential to enhance creative design processes, improve production efficiency, and support sustainable development. I have also gained valuable industry exposure through internships at Innovative Knits, Mohali, Chandigarh.

I have actively participated in numerous workshops on research methodology,and fashion technology, which have enriched my academic insight and broadened my professional perspective.

Neha

Neha

Neha, a dedicated fashion educator and creative professional with a strong foundation in  both academic excellence  experience. I completed my Bachelor’s and Master’s degrees in  Fashion Designing from Prem Chand Markanda SD College for Women, Jalandhar, where

I developed a deep understanding of garment construction, textiles, illustration, and fashion

aesthetics.  With over 1.5 years of experience as an Assistant Professor and 8 years of experience  running my own fashion boutique, I bring a unique blend of practical expertise and teaching  skills to my students. My boutique experience has strengthened my craftsmanship, design sense,  and understanding of client needs—qualities I carry into my classroom to provide real-world  learning.

I am currently working at Rayat Bahra Professional University, Hoshiarpur, where I aim to  guide students towards creativity, confidence, and strong technical skills. My teaching specialties  include:

• Garment Making

• Fashion Illustration

• Crafts and Creative Techniques

• Hand Printing and Surface Ornamentation

I believe that fashion is a powerful medium of expression, and my mission as an educator is to  inspire students to explore their creativity while mastering the technical skills required in the  fashion industry. Through my academic journey and entrepreneurial experience, I strive to build  a learning environment that is practical, motivating, and future-focused.

Ms. Jasneet Kaur

Ms. Jasneet Kaur

Ms. Jasneet Kaur a passionate fashion designer, educator, and creative professional dedicated to promoting innovation, craftsmanship, and sustainability in the fashion industry. I completed both my Bachelor’s and Master’s degrees in Fashion Designing from Sant Baba Bhag Singh University, Jalandhar, where I built a strong foundation in garment construction, textile design, illustration, and fashion merchandising.

Alongside my studies, I began working as a Fevicryl Certified Professional (FCP) in 2022, which allowed me to gain hands-on experience in surface ornamentation, fabric painting, craft techniques, and conducting creative skill-based workshops.

Currently, I am working as an Assistant Professor in the Fashion Designing Department at Rayat Bahra Professional University. In my role as an educator, I aim to inspire students, encourage design thinking, and help them strengthen their creative and technical skills through practical learning.

I believe that fashion is a powerful medium of expression, culture, and storytelling. Through my journey as a designer and mentor, I strive to contribute to a more mindful, responsible, and innovative fashion community.

About the Book

Reweaving Sustainability: The Convergence of Textile Innovation, Agricultural Waste, and Ethical Marketing examines how the textile and fashion industry can move from symbolic sustainability to practical, accountable change. The book explores the use of agricultural waste as alternative textile resources, evaluates material innovations and circular production models, and critically addresses the problem of greenwashing through ethical marketing practices. Integrating insights from textile science, sustainability studies, and marketing ethics, this book offers a realistic framework for researchers, designers, educators, and industry professionals seeking measurable and responsible approaches to sustainable textiles.